De Beers, beyond traceability
With over 130 years of diamond expertise, we at De Beers are always looking to set new high standards and move the industry forward, and it means you have complete peace of mind buying directly from De Beers. As we source most of the diamonds for our jewellery from our own mines in Botswana, Namibia, South Africa and Canada not only do we have this direct traceability but we can demonstrate the positive impact your diamond has had along its incredible journey – from helping more than 700 women small-scale micro-entrepreneurs across Namibia, Botswana and South Africa, to improving access to quality education in our communities and protecting the natural world through our conservation programmes (for every hectare of land impacted by diamond recovery, six hectares are set aside for conservation).
Ethically sourced and responsibly crafted
De Beers is committed to ensuring all our diamonds are sourced in a manner that upholds the social, ethical and environmental expectations we share with our customers. Our stringent sourcing procedures, selection processes and certification requirements mean that the diamonds in every piece of De Beers jewellery are guaranteed to be ethically produced and 100 per cent conflict-free.
All of our white diamonds from 0.2 to 3 carats are sourced from De Beers mines, which are located in Botswana, Namibia, South Africa and Canada. Not only do we have this direct traceability but we can demonstrate the positive impact your diamond has had along its incredible journey. In certain cases, for example, large white diamonds and coloured diamonds, we select diamonds from other parts of the world as mother nature created specific conditions in different regions. Our experts seek out the most unique diamonds from across the world from our trusted suppliers to ensure you have the range to choose from.